Senior, EU-experienced Google Ads management for European eCommerce brands — at a fraction of what agencies and full-time hires cost. No junior handoffs, no bloated retainer, no one learning on your budget.
Scaling Google Ads for eCommerce means understanding your margins, your market, and your customer — not just running campaigns.
Most agencies hand your account to a junior, report on vanity metrics, and call it a month. Impressions. Clicks. CTR. Numbers that look good in a slide and mean nothing to your bottom line.
We don't work that way. We start with your business objectives and build backwards from there — campaigns that are structured to scale, optimised relentlessly, and reported honestly.
Watermouse is one senior operator by design — not a team of juniors. That keeps every account focused, accountable, and genuinely invested in.
We run lean. Senior oversight on every account, every week — not just at onboarding and quarterly reviews.
We've worked across NL, UK, DE, and beyond. We understand how markets differ — in behaviour, seasonality, and competitive dynamics — and how to build campaigns that reflect that.
We report on revenue, ROAS, and CAC — the numbers that move your business. Not impressions, not spend. If something isn't working, you'll hear it from us first.
Capture demand at every stage of the funnel — from brand terms to broad commercial intent. We build and manage Search and Shopping campaigns that drive profitable revenue, not just traffic.
PMax done right requires strong feed management, clear audience signals, and constant optimisation. We know what it takes to make it work for eCommerce — not just spend the budget.
Upper-funnel campaigns that build awareness and retarget high-intent visitors. Integrated with your full-funnel strategy, not bolted on as an afterthought.
Scaling across European markets is a different challenge. We've done it — across languages, currencies, and consumer behaviours. We help you expand without losing efficiency.
Before we touch anything, we understand your business — your margins, your best products, your current account structure, your attribution setup. We find what's working, what's wasting budget, and where the biggest opportunities are.
Week 1We restructure or rebuild your account from the ground up. Clean structure, proper feed management, accurate tracking and attribution. This is the work most agencies skip — it's also what makes everything else work.
Weeks 2–3We run structured tests — bids, audiences, creatives, match types — and optimise based on what the data shows. No hunches. No set-and-forget. Continuous, deliberate improvement every week.
Month 1–2Once we know what converts profitably, we scale it deliberately — more budget, new markets, expanded campaigns. Growth that compounds, not spikes that disappear.
Month 3+Most European eCommerce brands overpay for Google Ads — €3,000–€8,000/month to a large agency where a junior actually runs the account, or a full-time hire at €60k+/year. Watermouse is a cheaper alternative to a traditional Google Ads agency — without going offshore or cutting corners. You get senior, EU-experienced management directly, at a lower cost structure: typically a fraction of what an EU agency charges. Same seniority, none of the overhead.
Book a free 30-minute audit call. We'll review your current Google Ads setup and give you honest, actionable feedback — no pitch, no strings attached.
3-month minimum · No setup fees · Cancel with 30 days notice