LandLife develops reforestation projects and sells them to corporates that need carbon credits. Growth had always come organically, until new competitors entered and the lead flow dried up. The job: build a demand-gen engine from scratch.
LandLife is a Netherlands-based reforestation company. It develops large-scale reforestation projects and sells them to corporates that need carbon credits to hit their sustainability targets, a two-sided business that also has to secure land from private and public landowners to plant on.
For years, new corporate clients simply came in organically and got passed to the sales team. There was no real growth-marketing engine, because it hadn't been needed.
The market shifted and new competitors entered. The organic leads that used to feed sales slowed to a trickle, and the company had no proactive way to generate demand on either side of the business. It needed a structured, repeatable engine, built fast.
Corporate acquisition depended entirely on organic inbound. When competitors entered and that flow dried up, there was no proactive demand generation, on the corporate-buyer side or the landowner side, to keep the pipeline full.
Build a multi-channel demand-gen engine from scratch: high-intent Google Search, LinkedIn Ads and outbound via Sales Navigator for corporate buyers, plus dedicated lead-gen for landowners, feeding a steady flow of qualified leads to sales.
Built Search campaigns targeting the high-intent queries corporate sustainability teams actually use when looking for carbon-credit and reforestation partners.
Ran LinkedIn Ads to reach corporate sustainability decision-makers, paired with structured outbound via Sales Navigator, working with a Sales Enablement Specialist to turn interest into meetings.
Stood up dedicated acquisition campaigns for the landowner side of the business in Spain, generating a high volume of qualified leads for the commercial team.
Turned one-off campaigns into a structured, repeatable demand-gen motion the team could keep running, feeding qualified leads to sales on both sides.
LandLife went from relying on organic inbound to a proactive, multi-channel demand-gen engine, reactivating corporate acquisition and generating a high volume of qualified landowner leads in Spain. Specific performance figures available on request.