LandLife sells trees and reforestation products with a strong sustainability mission. The challenge was scaling Google Ads across multiple European markets while keeping CAC sustainable and brand messaging intact.
LandLife is a Netherlands-based company on a mission to restore the world's degraded land through reforestation. They sell trees, reforestation projects, and sustainability products to individuals and companies across Europe who want to take direct action on climate.
Their audience is values-driven and research-oriented. Scaling paid media meant reaching more people who genuinely cared about what LandLife stands for — in markets where awareness of the brand was close to zero.
Expanding Google Ads into new European markets usually means rising acquisition costs and messaging that drifts from the brand. LandLife needed to grow across markets while keeping CAC sustainable and the reforestation mission front and centre.
New markets meant new languages, currencies, and buyer behaviours — with a real risk of CAC creeping up and brand messaging getting diluted market to market.
A structured multi-market rollout with localised campaigns, consistent mission-led messaging, and tight efficiency controls so spend scaled without CAC running away.
Built a clean, localised account structure per market rather than forcing one template across all of them.
Kept the sustainability story intact across languages while adapting to local search behaviour.
Watched acquisition cost market by market, keeping bidding and budgets disciplined as new regions came online.
Expanded budget and markets only where the economics stayed sustainable, protecting overall efficiency.
LandLife expanded its paid presence across multiple markets while keeping acquisition costs in check and the mission consistent. Specific performance figures available on request.