Most agencies sell access to a team. Watermouse sells access to the person who actually knows what they're doing.
European eCommerce brands working with large agencies often find themselves briefing junior account managers who brief senior strategists who occasionally show up on quarterly calls. The work that goes into their account — the actual thinking, the daily decisions — happens several rungs below the person they signed with.
Watermouse is built differently. One senior operator, directly responsible for your account, with the experience to match. No handoffs. No layers. No one learning on your budget.
Watermouse is Portuguese for target. Every campaign has one. Every decision points to it. The name is a reminder that paid media without a clear target isn't strategy — it's spending.
There is no playbook that works across every account. What works for a €200 AOV fashion brand in Germany is not what works for a €50 consumable in the Netherlands. Good paid media requires genuine thinking about the specific product, the specific market, and the specific moment — not copy-pasting last quarter's structure.
Google's machine learning is genuinely powerful. PMax, Smart Bidding, dynamic creative — these tools work. But they work best when someone who understands the underlying mechanics sets them up correctly and monitors them honestly. Automation without judgment produces efficient mediocrity.
A report that shows ROAS went up without explaining why is just noise. Good reporting connects what happened in the account to what's happening in the business — and flags problems before they show up in the numbers your CFO sees.
No account managers between you and the work. No one translating your feedback into a brief. You talk directly to the person running your campaigns. That means faster decisions, fewer misunderstandings, and a working relationship built on actual trust.
We keep the working relationship simple by design. Fewer moving parts means less friction and more time spent on the work that matters.
Rodrigo has spent 6+ years running paid media for brands across Europe, the Americas, and beyond — managing multi-million euro budgets and building the kind of performance infrastructure that scales without breaking.
He has worked in-house as a Performance Marketing Manager, led growth teams across distributed markets, and operated as a specialist across the full Google Ads stack: Search, Shopping, PMax, and feed-based automation at scale.
Watermouse is built on that foundation — deep, hands-on experience with the actual mechanics of Google Ads, brought directly to European eCommerce brands that are serious about growth.
30 minutes. We look at your actual Google Ads account and tell you honestly what we see — no pitch, no pressure.
Book a free audit