Simple, transparent pricing

No surprises.
Just results.

Three plans built around where you are and where you want to go. No setup fees, no hidden costs, no long lock-ins. Built for brands spending €5,000+/month on Google Ads.

Starter
€1,500
per month
Up to €15k ad spend
For brands that are ready to get serious about Google Ads and want a solid, well-structured foundation.
  • Every campaign type — Search, Shopping, PMax, YouTube & Demand Gen
  • Full account audit on onboarding
  • Ongoing optimisation & testing
  • Monthly strategy call
  • Monthly performance report
  • Direct Slack access
Book a free audit →
Most popular
Growth
€2,500
per month
Up to €50k ad spend
For brands actively scaling — deeper optimisation, sharper reporting, and closer alignment.
  • Everything in Starter
  • Bi-weekly strategy call
  • Live performance dashboard
  • Competitor & market insights
  • Higher-velocity testing & optimisation
Book a free audit →
Scale
€4,000
per month
Up to €150k ad spend
For brands expanding across European markets that need senior strategic depth and multi-market execution.
  • Everything in Growth
  • Multi-market campaigns (2+ markets)
  • CRO recommendations
  • Quarterly business review
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All plans require a 3-month minimum. This isn't a lock-in — it's the minimum time needed to build, test, and optimise properly. · No setup fees.

What every plan includes

The work that makes everything else work.

Full account audit

We start by diagnosing what's working, what's wasting budget, and where the real opportunities are. Every engagement starts here.

Structural build or rebuild

Clean account architecture, proper feed management, accurate tracking and attribution. The foundations most agencies skip.

Continuous optimisation

Bids, budgets, audiences, creatives, feed. We optimise every week — not once a month after the report goes out.

Honest reporting

Revenue, ROAS, CAC. No vanity metrics, no slides designed to look good. If something isn't working, you'll hear it from us first.

Senior oversight

A senior strategist owns your account end-to-end. They're in your calls, in the platform, and responsible for the results.

Cross-market knowledge

We understand how European markets differ — UK, NL, DE, and beyond. We build campaigns that reflect local behaviour, not one-size-fits-all.

An alternative model

Prefer to pay on performance?

For the right clients, we offer a base + performance model. A lower fixed retainer combined with a percentage of monthly ad spend managed.

This model works well for brands that want to feel like we have skin in the game — and for accounts where we're confident in our ability to scale spend efficiently.

It's not for everyone. We discuss it during the audit call once we understand your account and growth stage.

Example — €20k monthly spend
Base retainer €900 / mo
+
4% of €20,000 spend €800 / mo
Total monthly fee €1,700 / mo

A minimum monthly fee of €1,500 applies regardless of spend. Performance model availability is assessed on a case-by-case basis during the audit call.

How we compare

What the market actually charges.

Google Ads management spans a wide range of price points — from offshore agencies at €300/month to London boutiques at €8,000+. Here's where Watermouse sits and why.

Agency type Typical range Senior oversight EU market knowledge eComm specialisation Value for money
Large EU agency Amsterdam, London, Berlin €3k–€8k/mo ~ ✓ ~ ~
Boutique EU specialist Niche-focused, 5–15 people €2k–€5k/mo ✓ ✓ ✓ ~
EU freelancer Solo operator, no team €800–€2k/mo ~ ~ ~ ✓
Offshore agency India, SEA, LatAm generalists €300–€900/mo ✗ ✗ ✗ ~
Watermouse Senior operator, EU-focused, Brazil-based €1.5k–€4k/mo ✓ ✓ ✓ ✓
The honest truth about offshore agencies: they exist, they're cheap, and some European brands use them. The gap isn't just price — it's EU consumer behaviour knowledge, platform maturity, and accountability. A €400/month agency managing your €30k/month ad spend is a €30k risk for a €400 saving. Watermouse sits in a different category entirely: senior expertise, EU market experience, and a cost structure that reflects where we operate — not where our clients are.
Common questions

Everything you want to know.

Why a 3-month minimum? Is that a lock-in?
The 3-month minimum exists for one reason: that's how long it takes to build, test, and let optimisation compound. Month one is audit and rebuild, month two is testing, month three is when results start stacking. Asking for results in week four is like planting a seed and digging it up two weeks later. After that, cancel any time with 30 days' notice.
What do you need from us to get started?
Access to your Google Ads account, Google Analytics 4, and Google Merchant Center (for Shopping). A 60-minute onboarding call to align on goals, targets, margins, and messaging. That's it — we take it from there.
Do you handle ad creative and copy?
Ad copy is included in every plan — we write, test, and iterate on it. For display and YouTube, we provide creative direction and briefs. Final asset production (video, imagery) sits with your creative team or a partner, but we'll tell you exactly what to make and why.
We're already working with an agency. Can you take over?
Yes — and this is actually common. We do a full audit of the existing account first, identify what to keep and what to fix, and manage the transition carefully to avoid performance gaps. We've done this many times and know how to do it cleanly.
What eCommerce platforms do you work with?
Shopify, WooCommerce, Magento, and most other major platforms. As long as you have a product feed and a Google Merchant Center account, we can work with you. If your setup is more custom, we'll assess it on the audit call.
Can I upgrade or downgrade my plan?
Yes — at the end of any monthly cycle. We'll also proactively recommend a plan change if we think it makes sense for your growth stage. We'd rather have you on the right plan than the most expensive one.
Still not sure?

Start with a free audit.

Book a 30-minute call. We'll review your current Google Ads setup and tell you honestly what we'd do differently — no pitch, no obligation.

Book your free audit See our work →

3-month minimum · No setup fees · Cancel with 30 days notice

Book a free audit →