Artipoppe sells high-end baby carriers to design-conscious parents across Europe. Growing paid revenue meant finding more of the right customers — not just more customers.
Artipoppe is a Dutch premium baby carrier brand known for its design-led aesthetic and high-quality materials. Their products sit at the top end of the market — customers are deliberate, research-driven buyers who care as much about brand identity as product quality.
This isn't a brand you scale by casting a wide net. Reaching the wrong audience wastes budget and risks positioning damage. Every euro of paid spend needed to reach buyers who were genuinely ready to invest in a premium product.
Premium brands live and die by perception. Paid needed to grow revenue without leaning on the discounting and broad-reach tactics that quietly erode a luxury position — and without pouring budget into audiences that would never convert at a premium price point.
Paid coverage was reaching too broad an audience — spending against low-intent traffic and treating every product the same, regardless of margin or genuine demand.
A rebuild of the Shopping and Search structure around the best-margin, highest-intent products — tighter targeting, cleaner feed segmentation, and bidding aligned to profitable conversions rather than raw volume.
Reviewed account structure, search terms, and the product feed — cutting wasted spend and fixing the data Google actually bids on.
Restructured Shopping and Search to prioritise the products and queries that attract genuine premium buyers — not bargain hunters.
Aligned bidding to profitable ROAS, tested audiences and creative, and scaled only what held margin as spend grew.
Paid became a reliable channel for reaching high-intent premium buyers, with a structure built to scale without diluting the brand. Specific performance figures available on request.