You can't bid your way out of a bad feed. Most Shopping underperformance is decided before the auction, in Merchant Center.
Google Shopping has no keywords. Google decides which searches your products show for by reading your product feed, titles, types, attributes, images, GTINs. If the feed is thin or messy, the best bidding strategy in the world is optimising traffic you should never have been matched to.
That's good news, because the feed is something you control. Get titles, structure and Merchant Center health right and you widen the pool of profitable searches, cut wasted impressions, and give Smart Bidding and PMax something clean to work with.
We treat the product feed as the primary lever it is, optimised, healthy and segmented, so Shopping and PMax capture the right demand at the right cost.
Product titles rewritten to match how people actually search, correct product types and Google categories, complete attributes, and images that pass review and convert. The unglamorous work that moves Shopping most.
Disapprovals, GTIN and identifier errors, tax and shipping setup, and policy issues quietly suppress your products. We keep the account clean so your catalogue is fully eligible to show.
Custom labels for margin, bestsellers, seasonality and stock let us bid differently by product role instead of treating a 2,000-SKU catalogue as one undifferentiated blob.
Shopping and PMax campaigns organised so budget concentrates on the products that actually make money, and low-margin or clearance items are handled on their own terms.
Most brands are leaving Shopping performance in the feed. We go get it, methodically, at the source.
Because Shopping has no keywords, Google matches your products to searches by reading the feed. Titles, product types, attributes and images decide what you show for. Improving the feed changes which searches you appear in and at what cost, which is why it's usually the single highest-leverage thing you can do for Shopping.
Merchant Center is where your product feed lives and where Google checks your products are eligible to advertise. Any eCommerce brand running Shopping or Performance Max needs it, kept healthy, disapprovals, GTIN errors and policy issues silently stop products from showing, so ongoing Merchant Center maintenance is part of the job, not a one-off.
We start with titles, rewriting them to match real search language while keeping key attributes up front, then fix product types and Google categories, complete missing attributes and identifiers, resolve Merchant Center disapprovals, and add custom labels for margin, bestsellers and seasonality so campaigns can be segmented meaningfully.
Yes. We work across the major eCommerce platforms and the common feed tools (native Google channels, Merchant Center feeds, and third-party feed managers). The platform matters less than getting the feed structure and Merchant Center setup right on top of it.
A free 30-minute audit of your Shopping setup and product feed, we show you the disapprovals, weak titles and missed searches costing you profitable traffic.
Book a free audit