You don't need a full-time hire or a bloated agency to run Google Ads well. You need one senior pair of hands on the account.
For most eCommerce brands, the choice has been bad on all sides: a full-time senior hire is expensive and hard to find, a big agency puts juniors on your account and charges a percentage of spend, and a cheap freelancer is a gamble. A fractional Google Ads manager is the option that actually fits, a senior operator who runs your account part-time, hands-on, as if they were in-house.
That is what Watermouse is. The person who audits your account is the person who runs it, at a flat fee, with no handoff and no bloat.
The depth of an in-house hire, the flexibility of a contractor, at a fraction of either's cost.
The person running your account is the senior operator, not a junior learning on your budget. Every decision is made by someone who has done it before.
You pay for the work, not for spending more. Incentives aligned to your profit, which is the opposite of how most agencies are paid.
Someone who knows your account cold, without a salary, benefits, or a 12-month agency lock-in. Scale the engagement up or down as you need.
Your Google Ads, Merchant Center and data stay yours. If we ever part ways, you keep the account and the structure, no hostage situations.
Same disciplined approach as an in-house lead, without the cost of one.
A senior operator who runs your Google Ads hands-on, part-time, as if they were your in-house lead, without the cost of a full-time hire or the overhead of an agency. You get the depth of a senior hire with the flexibility of a contractor.
A full-time senior hire is expensive and hard to find; a big agency usually means juniors on your account and a percentage of spend; a cheap freelancer is a gamble. Fractional is the middle that actually makes sense for most eCommerce brands: senior, accountable, lean.
A flat monthly fee based on scope, not a percentage of your ad spend, so the incentive is your results, not your budget. It lands well below a full-time salary and below most agency retainers for the same seniority.
Hands-on. You work directly with the senior operator who runs the account. There is no junior layer and no account handoff, which is the entire point of the model.
A free 30-minute audit of your account, honest feedback on what's working, what isn't, and whether a fractional setup is right for you.
Book a free audit